As we all Know the Content Quality is most important in ranking, but i will share few other things with you.
Pause - Don't Panic
When you realize there has been a major algorithm update that may impact your site's search results, the first thing to do is to pause. Don't panic. Pause and check your organic search results. Remember, if you're implementing SEO best practices, you don't have to worry about what Google is doing to enhance contextual rankings!
But if your site has bad links and hasn't made an update just as shifting to a mobile-first index template, you will likely find your organic rankings fall.
Wait Before Reacting
In 2020, Google rolled out a Core Update in January that lasted three days. Now, eventually, the Core Update did roll out and remain. However, the January Core Quality Update was initially pulled back because of the increase in rank fluctuations that resulted in spam sites with poor domain authority ranking higher than high-quality sites with fresh content.
Google users complained loudly about poor search experience, SEO experts, and business owners. It only took a few days for Google to realize their algorithm needed further work. It's worth waiting a few days to see how an algorithm plays out before doing a bunch of work on your site, especially since multiple adjustments are happening each day.
Adjust As Needed
Google may not tell us what its updates entail, but they explain the reason behind many of its update goals. For example, the goal of the July 2021 spam update is to improve the quality of search results by weeding out sites that the algorithms think are spammy.
By paying attention to what Google is looking for and by also listening to what they are not saying, you can avoid costly errors. And the best part is you don't need to deal with updates blindly. SEO Experts watch site algorithms looking for the possible impact of algorithm adjustments to know when their sites have been impacted. To stay up to date with the latest information follow these industry experts: