Here are some steps to Build a Brand Identity
Step 1: Know Your Foundation. ...
Step 2: Assess Your Current Identity. ...
Step 3: Audit Your Competition. ...
Step 4: Hone In on a Visual Direction. ...
Step 5: Write Your Branding Brief. ...
Step 6: Design Your Logo. ...
Step 8: Choose Your Typography. ...
Step 9: Design Additional Elements.
Read more: https://www.columnfivemedia.com/how-to-create-a-brand-identity/