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NEW QUESTION 28
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Audience Network Rewarded Videos
- B. Facebook Messenger Sponsored Messages
- C. Facebook Video Feeds
- D. Instagram Feed
Answer: A,B,C,D
Explanation:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:

You should learn all placement options as a lot of questions will ask you supporting placements for each platform.
NEW QUESTION 29
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Ad Account Admins
- C. Fan Page Admins
- D. Fan Page Analyst and Ad Account Admin
- E. Page Advertiser
Answer: C,E
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 30
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Optimize campaign for best cost per result
- B. Keep your cost per result below a certain amount
- C. Get a specific target price for your campaigns
- D. Get as many results for your full budget as possible
- E. Allow Facebook auction to evenly distribute campaign budget
Answer: B
Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don’t set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it’s called "discount pacing."If you pick the target cost bid strategy, Facebook’s pacing will consist in deciding which auctions to enter and which to skip; this is the “probabilistic pacing.” Since you’re trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set’s lifetime.
Here’s a simplified chart showing how this works with a $10 bid cap:

Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here’s a simplified chart showing how this works with a $10 cost target:

- In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
- Similarly, Facebook may increase how much budget it spends if there’s an opportunity to get many optimization events with costs aligned with your bid strategy.
- Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.
NEW QUESTION 31
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. You are not able to set up franchise locations on Facebook.
- B. Open one Fan Page with multiple locations.
- C. Open a new Fan Page for each location.
- D. Open a Global Fan Page.
Answer: B
Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.

There are several advantages to this approach:
- Brand consistency and control.
- Increased visibility for individual locations.
- Location finder.
- Easier management of multiple pages.

NEW QUESTION 32
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.
- B. The matched and unmatched hashes are kept for 180 days.
- C. When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.
- D. When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.
- E. The matched and unmatched hashes are deleted.
- F. Facebook will store all data from your CRM but hash it so people can’t see private info.
Answer: A,C,E
Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here’s how it works:

- When you begin the process to share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.
- We match the fingerprints of your hashed list against ours.
- The matches are added to a Custom Audience for you.
- The matched and unmatched hashes are deleted.
NEW QUESTION 33
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